Innovation in Supply Chain

I think that Supply Chain is one of the most innovative industry around, for which they don’t get much credit. Great Supply Chain professionals are those that can take a process to a next level by introducing new concepts and taking things a step further than their competition. The following article focus on collaboration between innovation and pricing. In this article they seem to be wide apart. Not sure if this is applicable for the Supply Chain Industry. What do you think?

http://www.innovationexcellence.com/blog/2014/04/09/collaboration-between-innovation-and-pricing-teams-survey-results/