Some would argue that standardization throughout the whole Supply Chain will eliminate waste and brings cost savings. Others will argue that cost savings can better be found in segmentation of the Supply Chain in order to satisfy customer needs better. Which approach is best depends on the diversity of your customers. Nevertheless can’t anybody disagree with listening to the customer and make an effort of understanding their needs. Underneath link shows a simple and clear reasoning why segmentation of your Supply Chain could help achieving better results. I agree that it can actually reduce complexity, as forcing all customers to need the same can be a costly mission on itself.